Sheff Innovations (SI) is a Fayetteville, GA. based graphic design and visual communications firm. Sheff Innovations (SI) will concentrate on creating a corporate identity of startup companies. In addition, SI will assist small to medium-size companies that have been established for five to 15 years in enhancing or reimaging their brand.
Sheff Innovations (SI) offers companies a fresh perspective regarding corporate identity and visual communication. Gerald has a unique background where he has creative skills and military training. Darwin and Monique are providing the business skills of the company. Most firms come solely from creative backgrounds. While this is useful for the crafting of logos and other devices of visual communication, it lacks the intuitive business mindset that Gerald, Darwin, and Monique bring to the firm. This competitive edge allows SI to bring both an aesthetic design focus as well as a practical, quantitative mindset that adds value to the service offerings by creating solutions that have both creative elements combined with rational, business ideas. This is useful since the clients are more business oriented.
Gerald Sheffield II
Founder/ CEO/ Designer
Gerald Sheffield has a diversified background in graphic design, as well as Army Public Affairs. After graduating high school, Gerald enlisted in the United States Army as a Multimedia Illustrator. His first assignment was as a graphic designer for the United States Embassy in Asuncion, Paraguay. Gerald supported the Embassy for seven months developing print designs for local banks, news publications, law enforcement, and the National Military. Gerald gained substantial experience networking with local print and publication vendors, as well as understanding the commercial steps of production from print to distribution. He later served as the main designer on assignments to Guatemala, and the Middle East as a Product Development Team Leader.
As a Public Affairs Photo Journalist, Gerald was responsible for writing and editing submitted articles for publication, as well as, designing the layout of his organization's magazine. Gerald conducted interviews of distinguished individuals in the Metro DC area, including Arizona Congresswoman Gabrielle Giffords. His secondary and tertiary duties included photo journalist and Brigade historian. Gerald was able to maintain his creative proficiency when he was later assigned as the Primary Public Affairs Graphic Designer. His main responsibility in this position was webmaster and graphic designer before being honorably discharged.
Military Decorations, Medals, Badges, Citations, and Campaign Ribbons include: Meritorious Service Medal, Army Commendation Medal, Army Achievement Medal, Meritorious Unit Commendation, Army Good Conduct Medal (2), National Defense Service Medal, Global War on Terrorism Service Medal, Iraq Campaign Medal, Campaign Star, Army Service Ribbon, Military Outstanding Volunteer Service Medal, Parachutist Badge, Paraguayan Army Parachutist Badge, Argentinean Air Force Parachutist Badge, and Air Assault Badge.
Gerald has successfully completed his transition from military service to civilian life as the full time Graphic Designer and CEO of Sheff Innovations.
Darwin Sheffield is a native of Atlanta. He matriculated at Morehouse College and graduated with a degree in Accounting. He has a diversified background that ranges from sales, marketing, accounting, and mortgage brokering. He was the Salesperson of the Month on numerous occasions and received recognition for his leadership abilities. As a Mortgage Broker, Darwin was committed to providing each customer with the highest level of service, integrity, and professionalism. He gained substantial experience networking with business owners, local banks, vendors and other sales and marketing representatives throughout his career.
Darwin received his MBA with an emphasis in Six Sigma from Grand Canyon University, where he graduated on the Dean's List. He has utilized his degree in assisting several start-up proprietors in expanding their businesses from a single operation to a multi-employee operation. He is recognized for his advice, guidance, and foresight.
Darwin's professional affiliations include Morehouse Business Association, Morehouse Alumni Association, National Association for Black Accountants, and Fayette County Chamber of Commerce.
Monique Sheffield has a diversified background in administration, business analysis, sales, and education. After graduating from Morris Brown College with a Bachelor of Arts degree in English Literature, she worked as a Production Assistant for CNN planning news coverage such as the political debates and elections. Several years later, Monique became a Technical Writer for a credit card processing company. Her next assignment was a Business Analyst with the same company.
As a Business Analyst, she oversaw numerous of projects and was a liaison between the programmer and client. She was committed to ensuring that the client's needs were met and projects were completed in a timely manner. She transferred the knowledge gained as a business analyst to her Real Estate career. Within her first two years as a Real Estate Agent, she was initiated into the Million Dollar Club and the Summit Club.
Monique has a Master's in Education from Grand Canyon University and 18 credit hours towards her MBA. In addition, she is a certified teacher, licensed real estate agent and a member of Delta Sigma Theta, Inc.